Shelving Introduction
Welcome to the Shelving Strategy unit of Purina’s Center of Excellence Content Hub. Here, we offer in-depth insights into the unique aspects of merchandising pet food and related items, ensuring your shelves stand out in the competitive retail landscape.
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Key Differentiators in Cat-Specific Shelving
Importance of Variety
Cats are known for their finicky nature and often change their preferences. Offering a wide variety of flavors, textures, sizes, and forms is essential. Our “shelving visualizer” shows you how to present this variety effectively to attract and retain cat owners.
Wet Food Dominance
Wet cat food holds a significantly larger dollar volume and share of the category compared to wet dog food.
Compact Cat Treats
Unlike dog treats, cat treats do not occupy as large a section.
Litter Priority
Cat litter is a crucial category that demands its own dedicated shelf space, reflecting its importance in the overall cat care segment.
Continue on to learn the best practices for cat-specific retail shelving and how to transform stores into go-to destinations for cat owners.
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Cat Treats
Wet Cat Food
Dry Cat Food
Cat Litter
In the dog food segment, dry food holds a more significant importance compared to wet food. Understanding this can help in optimizing shelf space to meet customer demand effectively. Dog treats occupy a large section and play a crucial role in building the basket for dog shoppers. Highlighting treats can boost sales and customer satisfaction. Dog Treats also play a key role in end of year sales – as many owners purchase treats for stockings typically spending more during Nov and December than any other month in the year. Dog food, particularly dry food, typically comes in larger package sizes. Efficient organization of these larger packages is essential for maximizing space utilization and providing a convenient shopping experience. Unlike cat food, wet food constitutes a much smaller section in the dog food category. Allocating shelf space accordingly can help in better managing inventory and meeting shopper needs. Continue on to learn the best practices for dog-specific retail shelving and how to transform stores into go-to destinations for pet owners. Cooler/Freezer Wet Dog Food Dry Dog Food Treats Supplements
Key Differentiators in Dog-Specific Shelving
Dry Food Dominance
Importance of Dog Treats
Larger Package Sizes
Smaller Wet Food Section
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